LEAN Startup

The LEAN Startup is a rapid growing movement and methodology for creating successful startups and businesses. If you are, are want to be a Designpreneur – you should really study this philosophy.

The Lean Startup Book by Eric Ries

The Lean Startup Book by Eric Ries
Available from Amazon

As the name states, it is a methodology that is made specifically for Startups. However, as a designer you will recognize the underlying philosophy of user/customer relations and feedback to guide the design process. You are very familiar with the concept of user-testing, and the importance of getting quality feedback from the real users of a product. The LEAN Startup methods totally agree with much of the design tools you already use – but it’s more about the framework in which you use these tools – the management of the information gathering, and the decisions you make on that data. It is built to increase the success factor of a business model creation – but can also be seen as a way to increase the success of a product design.


Main website:




Wikipedia page:




Lean Startup Conference 2012 site:



This site has video streams of many talks from the 2012 conference.