INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 8 & 9 SEPTEMBER 2011, CITY UNIVERSITY, LONDON, UK
Article written by
Jóhannes B SIGURJÓNSSON and Casper BOKS
Norwegian University of Science and Technology (NTNU) Trondheim, Norway
Design Methods and Design Thinking have become important elements in innovation and entrepreneurship processes. Introduction of design subjects into business and engineering educations
shows this. Also designers enter new fields like project-, product- and brand-management. The paper presents reflections and ideas based on interviews with candidates, educated in both Industrial Design Engineering and Entrepreneurship. Different models for combining these different, but clearly complementary perspectives in university courses are presented and central questions for developing new courses are identified.
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