LEAN UX and app development ‘on location’

Very interesting videos about Nordstroms idea exploration and development process.

1-week iterations on ideas using lean methods and real-timeĀ on-location user feedback and interaction.

Original on LinkedIn by Eric Ries:

How A Behemoth Like Nordstrom Learned to Act Like a Startup | LinkedIn


Here’s a great case study that answers a bunch of questions all at once about Lean Startup principles: can they be used inside a Fortune 500 company? can they be used to sell physical low-tech products? can they be used in a retail store?

Below, you’ll find two videos: one about the lab, and one containing a case study of the team at work. Watch them both.